Brand: Nathan and Sons
Type: Sugar-free, Aspartame-free
Sweeteners Used: Xylitol & Erythritol
Dietary Compliance: Vegan, Non-GMO, Diabetic-friendly, Keto-friendly, Gluten-free
Gum Base: Comprises of Mastic, Spruce and Chicle Gum
Flavor Source: Natural
Rating: 7.7/10
I first stumbled upon Underbrush Chewing Gum while scrolling through TikTok and was instantly intrigued. Created by Nathan and Sons, this gum is marketed as a plastic-free, remineralizing option that promises a more natural chewing experience. With compelling branding and an admirable mission, I decided to give it a try and see if it lived up to the hype.
Packaging
When my order arrived, I was pleased with the speedy delivery and thoughtful packaging. The unique design caught my eye immediately. Unlike regular gum, Underbrush comes in a fully recyclable cardboard box – no foil wrappers or plastic strips in sight. Inside, I found a personalized handwritten letter, which added a nice, human touch to the whole experience. While the box’s design is unique, I found it a bit tricky to open and close. Nevertheless, the attention to detail and the accompanying information sheet showcasing the gum’s ingredients and benefits were impressive.
Quantity and Size
I ordered a pack of eight, each containing at least 18 pieces of gum. The gum pieces are hand-made and hand-cut, resulting in a variety of shapes and sizes. Made from tree sap, the gum’s natural brown color adds to its rustic appeal. However, the pieces were smaller than I expected, so I often found myself chewing two at a time. It would be great to have slightly larger pieces available in the future. While I wish there was more product per box, the quantity is understandable given the hand-crafted nature.
Ingredients
Underbrush Gum prides itself on using high-quality, natural ingredients. Sweetened with Xylitol and Erythritol, which are known for their dental health benefits, the gum is also free from artificial sweeteners and preservatives. The gum base comprises mastic, spruce, and chicle gums, all of which contribute to its organic composition.
You can find the complete list of ingredients below:
- Organic Xylitol
- Organic Erythritol
- Gum Base
- Myrrh Gum
- Acacia Gum
- Natural and Organic Flavors
- Nano Hydroxyapatite
- Calcium Bentonite Clay
- Organic Egg-Shell Powder
- Organic Terpene Blend
This natural selection not only eliminates harmful chemicals and sugars but also provides the added benefit of minerals that promote oral hygiene. Gluten-free and devoid of artificial additives, Underbrush is a standout in the realm of natural gums.
Caloric Content
One downside of the packaging was the lack of detailed nutritional information. However, being sugar-free, this gum is an excellent choice for reducing dental decay. Xylitol, one of the primary sweeteners, has a low glycemic index, making it a weight-loss-friendly option with 40% fewer calories than regular sugar. Although the exact calorie count isn’t provided, it’s safe to say that unless you’re chewing an excessive amount, this gum won’t significantly contribute to your daily caloric intake.
Flavor Choices
Currently, Underbrush offers two flavors: Cinnamon (labeled as Cinna Mastic) and Mint (referred to as Mastic Mint). I opted for the mint, and it did not disappoint. The flavor was vibrant and refreshing, much tastier than some other brands I’ve tried before. It even brought back childhood memories of chewing spruce gum. The mastic gum adds a subtle piney and herbal note, while the spruce adds a hint of fresh pine and earthiness. I do hope they expand their flavor lineup in the future.
Texture and Consistency
The texture and consistency of this gum are exceptional. It has a very pleasant feel when chewed, without any nasty chemical taste you’ve probably encountered with other gums. When you first start chewing, it’s a bit stiff but never gets too mushy, which I love. The natural, earthy texture remains consistent, even after hours of chewing. Plus, it doesn’t lose its shape or stick to your teeth, which means no sticky residue left behind.
Chewing Experience
My chewing experience with Underbrush Gum has been largely positive. There’s an initial burst of flavor, which sadly fades pretty quickly, but the gum itself remains enjoyable for hours. It’s also a bit harder than other natural gums I have tried, making it a good jaw exercise. Another benefit is that it increases saliva production, which helps with dry mouth and even makes my teeth feel cleaner. It’s like a mini tooth-cleaning session between meals when I can’t brush right away. And the best part? I don’t get any stomach upset, unlike with some other xylitol-sweetened gums.
Flavor Longevity
The taste of this gum is quite pleasant, though it doesn’t last very long. The flavor fades quickly, likely because it uses natural flavors instead of artificial sweeteners. While the initial burst of flavor is nice, it takes some time to get used to if you’re accustomed to the stronger flavors of conventional gums. Even so, there are still subtle hints of flavor that linger, making it a decent long chew. Importantly, there’s no yucky aftertaste when I’m done.
Environmental Impact
I love how eco-friendly this gum is. It’s a plant-based alternative to regular gum, so it doesn’t contain any plastic. It’s completely biodegradable and comes in zero-waste packaging. The packaging itself is eco-friendly and cruelty-free. This is a big plus for me, as I’m always looking for ways to reduce my environmental footprint and avoid contributing to the spread of microplastics.
Price and Value
Now, onto the price. This gum is definitely on the pricier side, costing around $59.99 for an 8-pack. It’s about 3 to 4 times more expensive per piece compared to what you’d find in a grocery store. The shipping costs can also be quite high for international orders, although it’s faster if you’re in the US. I do wish there was a subscribe & save option, as it would make restocking easier and potentially more affordable. Despite the high price, considering its quality ingredients and eco-friendly packaging, I find it worth it as an occasional treat.
Overall Rating
In conclusion, if you’re on the hunt for a natural chewing gum that aids in remineralizing your teeth, Underbrush Gum is worth a try.
It combines high-quality, natural ingredients to promote dental health without artificial additives. However, its high price point and the quick fade of its initial flavor burst are notable drawbacks. Excessive consumption may have laxative effects due to its xylitol content, and users with pets should exercise caution, as xylitol is toxic to dogs. On the upside, its eco-friendly packaging and cruelty-free formulation are commendable. Despite its flaws, Underbrush Gum makes for a great gift and an occasional indulgence for those willing to invest in natural and ethical products.
Pieces are now even smaller, having adopted a standardized shape that effectively cuts all the corners off of what used to be “hand cut” cubes. Money money money. Enshittification. Shrinkflation. This product is doing it, now. For a dude that’s kinda fringy about the government, flouride, etc… it’s sad that he is doing the same thing everyone else is doing, now. What happened to bucking the system? LOL. Money changes a person, doesn’t it?
And the ingredients list has grown considerably, now they are adhering to federal laws regarding putting nutrition facts on packaging. Order it now and tell us what you think. It’s sad to see them cut corners (literally) to make more money. Even smaller… smh.
Thanks John. I enjoy the gum, but I likely will not buy it again. Too small. Flavor dies in less than a minute. And then reading your comment turns me off even more.
Also, remineralizing? Why/how? Because you’re chewing something containing minerals shared with teeth? Ridiculous. Snake oil makes hair grow, trust me, bro. And showing people making the gum by hand in the TikTok commercials when they are obviously factory made in China. I berate myself for falling for this. The pieces are 2/3 the size in the picture above. If I had chewed such a stiff, flavorless piece of gum before seeing these clever commercials, I would have thrown the pack away, but I paid big bucks for this stuff. LOL. Whoever came up with this is brilliant and unprincipled.
All due respect john, I think you bought a counterfeit. The standardized size is likely due to a more efficient cutting process because theyve gone viral, it dosent mean that its made in China.
The ingredients list has also remained exactly the same as the blogger describes.
Boxes say “Made in China” on the back.
You got a counterfit one. The OGs do not have “Made in China”
Yeah the box/packaging for the gum was made from China
I was going to order it because it sounded really good on TikTok and the description was really good but after I read your comments, I felt annoyed that they are making it smaller so I decided not to order it.
I ended up swallowing mine because it dissolved in my mouth. Is it supposed to do that?
Mine did as well. I thought okay, let me try another piece. It is very hard. The flavor is not bad, strong at first but, let’s see what happens to the second piece.
Same thing. That’s what brought me here. Just got the packages today. Seems like they are totally dried out. They’re mottled with splotchy discoloration and do not look like gum or anything chewable.
Exactly my issue! More like a soft mint than chewing gum.
No, does not dissolve. You can literally chew it for hours if your jaws can take it. I believe you got a counterfit one.
Mine also dissolved in my mouth as I was chewing it. It did the same for my husband. Didn’t even turn to gum. I’m a little disappointed.
Same here, smaller than expected brittle pieces in all three packages I received. All dissolved immediately. Not a gum. Also Made in China. Major disappointment!
Hard as a rock. Can’t chew it !!
I’ve noticed counterfeit versions of this gum being sold widely, even on Walmart’s website. To ensure authenticity, make sure you purchase the original directly from the official website or the Amazon store of the manufacturer mentioned above.
🌟 You’re exactly right! Knock offs are floating around.
Total garbage. This isn’t gum; it’s a gritty throat lozenge. All these new ‘super gums’ from every manufacturer are literally just a scam. I don’t trust a single word about what’s actually in them.
Bought some and liked the mint flavor. However, the hard cubes dissolved completely in about 3-4 chews—no chewing gum whatsoever! Unfortunately, I wouldn’t recommend it.
Is this gum supposed to be made in China?
I am seeing many people disappointed in the comments. There are a lot of fake sellers out there trying to pass themselves off as the legit thing. I’m wondering if some of these other people got one of those instead of the real thing. I agree about the taste dying relatively early, however the texture and size is great. Not any smaller than gum you would get at the grocery store. My gum also did not ever dissolve. It has held up for hours. I find it pretty good. Make sure you don’t purchase a knockoff. Only order from their actual website. They don’t sell at walmart or amazon. None of those are legit.
This isn’t gum. It dissolves after just three chews, with no gumminess or ability to continue chewing. Even when using two pieces at a time, it completely disappears. I would not recommend it.
Not the real product, see my other comment.
I just bought a 2-pack deal DIRECT FROM THE COMPANY WEBSITE after seeing all the scammers and imitators on TikTok and the problems people are having with them. Was a little bit disappointed with size of the piece’s vs the price but inflation has everything looking expensive. I bought the Cinna Mastic flavor and it was good while it lasted (pretty quick) but the literature that was sent with it warns you of this (natural flavorings not chemical). Packaging was cute, a little tough to get it opened. Only time will tell if it really whitens my teeth, heals my gums and cavities (I’ve got some of those) and snatches my jaw (not really worried about that one). Right now, I’m on the fence for a repeat order.
Looks like most people commenting negatively are buying the scam version of this gum. It HAS to be ordered from Nathan and Sons from California, the only producers of the gum. Anything that dissolved in the mouth is not the real thing and it sucks that they got scammed. I’ve been chewing mine for 2 hours now.
For all who are wrongly commenting, “This is not gum, it doesn’t chew, it dissolves, etc…” You are clearly buying a knockoff version off of something else, or some other person’s TikTok. The actual Nathan & Sons gum isn’t made in China, it’s all still handcrafted at their facility which isn’t large. They run out very often because of how small their operation is and is why so many Knockoffs sprouted up to take advantage of the high price and gum in general. Also, the packs aren’t $50, I paid $25 every time I’ve gotten it, and $10 in shipping. The pieces aren’t that small, they’re pretty much regular gum size. Not sure why no one can fact check something before they spend their money, but you have it wrong. Don’t go commenting bad about something when you clearly haven’t even had the real gum. 8/10 for me, fantastic, healthy, and 100% transparent with the new nutrition facts not including nearly anything more than what was originally mentioned.
All of you guys commenting are falling for counterfeits. The ones I ordered are exactly as the blogger here describes, and doesn’t “dissolve” or have a “huge list of ingredients”
I have to say I like it. I ordered from their website. It is expensive compared to main-stream gum. But I mean, look, if you buy organic, your cost goes up as well. That’s we are dealing with. It was really hard at first. And the flavor was there (I got the cinnamon) for probably 15 minutes and then it was gone…there were some after bursts of flavor tho. I like the consistency. Reminded me of those wax lips we used to get as kids, but not as hard as those. I admit, I am a gun chewer for 5 minutes and on to the next piece. But with this I didn’t feel the need to throw it out. And my teeth didn’t feel grimy. Overall, I give it 8.5/10.
Many of these comments are not the actual product. There are many Chinese knockoffs that are using Nathan & Sons pictures and videos as their own on TikTok, Instagram, Walmart. They do not sell on any of these places, and they are the only makers of underbrush. You can buy it on their site, tryunderbrush.com. The actual product is great and doesn’t dissolve like these Chinese knockoffs that are literally just mint sugar cubes.
It isn’t gum. Hard as a rock. Tried chewing it and it crumbled. Tried several pieces with the same results. Seems like just a scam.
You gotta keep chewing on one side of your mouth before it can be switched freely between side of your mouth it says so in the packaging if you had a thought you would have looked for something like that instead of popping one in your mouth while being super skeptical
Mine took over 2 months to arrive. They told me they would refund me if it wasn’t delivered by Dec 3rd. I received it on Jan 10th. It was a gift for someone for Christmas so I have no need for it now. They claim its not from China, but the shipping packaging was covered in Chinese labels. These guys are a joke and I wouldn’t waste your time or money.
Bought it from the actual site. I went the 4-pack of mastic mint. I do tend to chew 2 pieces of trident/other gums at a time so I took 3 here and that’s comparable I’d say to the same effect. Overall good flavor and fun to chew. Where I find the big name brands lose its chew/flavor after 20 or so minutes this doesn’t and the initial flavor lingers around plus the subtleties. Yes the price is expensive per piece (I think for the 4 pack it came out to $0.44 per piece compared to a trident which is around $0.15 – 0.20 a piece) but I do think it’s worth it for a better potentially healthier chew.
DO NOT BUY THIS – NANO PARTICLES ARE HORRIBLE FOR YOUR HEALTH. They are proven to move to all body areas and specifically the lungs and can cross the brain/blood barrier.
Eggshell isn’t vegan.
Nathan & Sons expose the knock off’s here on Instagram.
https://www.instagram.com/reel/DFG7JzRSk_l/